United Nations Office for Disaster Risk Reduction

Digital Strategy

unisdr header

summary

eda.c supported the UN Office for Disaster Risk Reduction (UNISDR) in developing and implementing a Digital Strategy. We supported the client in mapping a complex multi-stakeholder environment, in order to generate a shared vision to engage key actors using digital channels. This involved co-designing strategic options for digital services, designing a to-be landscape of components to fit into user journeys, and consolidating existing assets. Even though driven by a digital vision, this also included shifts outside the purely digital realm, such as introducing new or transformed capabilities and brands.

client

UNISDR is the United Nations Office for Disaster Risk Reduction, headquartered in Geneva and with offices around the globe. The organisation was created in December 1999 as part of the UN Secretariat, with the mandate of ensuring the worldwide implementation of the International Strategy for Disaster Reduction, and ultimately reduce disaster impact through preparation and resilience. We worked with the Information Management group and a diverse round of senior leaders, cutting through the complexity of international cooperation with a multitude of atakeholders to be engaged to maximise impact.

outcomes

UNISDR is implementing the Digital Strategy across their landscape of digital tools and environments, with the first wave implemented in late 2013 delivering a redesigned PreventionWeb platform supporting event management and social engagements. The client since appointed eda.c's Milan Guenther to their design and technical advisory group. This engagement has been presented as a case study at the Intersection conference and the Digital Enterprise Design and Management conference, both held 2014 in Paris.

"The processes and methodology that eda.c use helped is through a set of very complex problems and the resulting design artefacts gave us insights that we would not have been able to achieve ourselves. The clarity provided through this analysis has also been useful in many other strategic planning discussions." – Craig Duncan, Head of Information Management

activities

In workshops, research and co-design we created models of the current, inter-mediate and future states, navigating the space of intermingled concerns using our Enterprise Design Framework. We started with sketches and lists, then switched to a modelling tool to map and connect the different models.

In workshops, research and co-design we created models of the current, inter-mediate and future states, navigating the space of intermingled concerns using our Enterprise Design Framework. We started with sketches and lists, then switched to a modelling tool to map and connect the different models.



To incorporate aspects relevant to our design challenge, we developed a modified interpretation of the Archimate language using our Enterprise Design Framework as a guiding map. We included entities like touchpoints, brands, personas, actors, content, or interactions.

We included representations of the current state in terms of teams and processes, serving as a means to map and discover who does what in the organisation. To include external perspectives and business goals, we added results from user and stakeholder research, and mapped these to UNISDR's goals and success metrics.

Working closely with the client team, we opportunistically incorporated the aspects that fit our purpose, and adopted the language of our client. Building on views on the enterprise model we generated visualisations of a to-be state, as a basis for senior management decisions and to determine the scope, structures and behaviours of the new digital landscape. This led to a custom service-centric meta-model of interconnected aspects.

This semantic multi-dimensional model directly informed conceptual views produced for stakeholders, as well as hands-on design work, prototyping key elements and critical moments of the desired experience - expressing intended outcomes in experiential terms, and mapping them to strategic motivations and architectural principles.

We involved external stakeholders, senior leaders and staff in iterative concept development and prototyping. Tying conceptual design decisions to human-centric research and outside-in benchmarks, we were able to envision "what might be" and turn ideas into specific solution concepts. The models we created served to tie together all lose ends, to create blueprints on particular services and their digital representation leading to the information architecture.

To implement the Digital Strategy, UNISDR is rolling out a platform that supports communications, collaboration and business processes. Through strategic modelling and co-design, we ensured that design activities were used as inputs to strategic decision-making rather than details of strategy execution. In an iterative process, PreventionWeb will gradually incorporate all tasks of collaboration, communications and processes to become UNISDR's universal digital platform.

credits

clientUnited Nations Office for Disaster Risk Reduction (UNISDR)
peopleMilan Guenther, Dennis Middeke
webdesignDrew Warkentin (31Three)
duration2012 - 2014