eda.c helped Imperia develop a well-managed portfolio of product brands. We developed an improved positioning of the Imperia CMS product as a well-defined brand identity around the core idea of editorial workflows and process integration. Based on this definition we redefined the customer experience across digital and physical touchpoints.
Imperia specialises in software products and services that help organisations from various sectors to better manage their content processes. The company was established in 1995, and now employs about 100 people. We worked with the Marketing and Product Development teams on the Imperia CMS Web Content Management product and brand, in order to clarify the core idea and establish a coherent identity to be expressed towards customers.
The redefined identity positions Imperia CMS as a process-oriented and modular solution, with flexible workflows as the keystone for editorial teamwork. This definition provides the basis for key messages, visual cues and information structures across online communications, the product interface, training and marketing materials. The design is consistent with the sister product pirobase, building one coherent brand family.
We started with a series of client workshops, and established the core theme of individual processes supported by a modular system. The idea of flexible workflows is deeply embedded in the product, and became the basis for the visual brand expression as a grid system across all online and print communication. The new Imperia CMS website applies this element coherently to a task-based information architecture, reflecting the most important concerns of customers, prospects and partners. The fully responsive site presents key information quickly also in a mobile context of use.